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__ **Evidence** __7. **As Americans watch falling markets shrink their life savings, Obama proposes to raise taxes on Americans making just $42,000 a year. This would mean higher taxes on electric bills etc. McCain's reaction to this was, "The ultimate bridge to nowhere." Raising taxes on a very tough economy is not patriotic. This will only kill numerous amounts of jobs during tough economic times. Tax cut will create more jobs while tax rise will eliminate them.**

__ **Claims in Ad** __ 8.      **The claims found in this advertisement are accurate because the republican campaign refers to Obama raising taxes. This issue was brought up in a debate with Hilary Clinton and he said he would infact raise taxes when he is in office. He does say that people would earn a tax cut but this would be a small cut unlike him raising the capital gains tax. There is however some faulty information as Obama has never said he would tax those earning less than 42,000 dollars a year. Instead he has said that he will tax those making more than 250,000 dollars a year and those earning less would pay less.** __**Final Evaluation**__
 * 9.**  **Yes, the ad was effective because it provides many important details and facts that are trying to persuade people to vote for McCain.Some of the weaknesses might be that some people don't agree with McCain so they will not vote for him. Just because it says Obama will make high taxes on water, electricity, and seniors, chances are some people wont believe it. There is also no evidence in the ad itself saying specifically Obama will be raising taxes and McCain wont. There could be an isssue over tax cuts in which Obama will actually make more tax cuts yet raise taxes and the two would balance out. The ad however does not need to state this in order to get more voters on the side of McCain. The strengths of the ad include a very good way to grab peoples interest and attention. The use of fireworks and stars and stripes makes the ad entertaining yet to the point. The ad also give information that Obama has infact said he would do like raising taxes. Although it shows no evidence the fact that they are saying it will make voters have it in the back of their mind when they go to vote for the President of the United States.**
 * Strengths:**
 * **states issue to make Obama look bad**
 * **make McCain seem like he will lower taxes**
 * **can become very influential in the voters mind**

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 * Weaknesses:
 * **no actual evidence**
 * **could use more information of Obama raising taxes**
 * **short with little persuasive devises**