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__ Stated Issue __ 1.   The stated issue of McCain's ad is why Patriotic Act is not good for America. In the Patriotic Act Obama says he wants to raise taxes. Obama also wants to raise taxes for those only making 42,000 a year. He also wants to tax seniors on their life savings. In addition, he wants to raise taxes on electric bills. __ Implied Messages __ 2.  There are many underlying or implied messages within this ad. First of all it is attacking Biden saying he will raise taxes. The ad says Obama will also raise taxes. The ad is trying to say the patriotic act is not at all patriotic. This is instead a way to tax Americans no matter the circumstances. So McCain is tryin to reveal this to the public eye in order to gain votes. __ Target Audience __ 3. In this campaign ad that attacks Obama's policies their is a large target audience. First of all there are those average Americans that make $42,000 a year and will not want to be taxed. Seniors also would be persuaded to join McCain because they will be taxed on their life insurances. This ad targets in a way a younger audience as well because it is mildly entertaining with the fireworks. Many people who have high electric bills such as those living in hot areas with air conditioning will be persuaded to join McCain also. With this audience in mind McCain is also trying to convince all those for Obama to join his side.

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